As part of my participation on the Bumble Bee Bee Squad, I receive periodic emails from Bumble Bee. My participation doesn’t require me to post anything but I did find the most recent email fromt hem very interesting and definitely worth sharing. Bumble Bee’s public relations people conducted a poll in August of 2009 with a representative consumer sample to ask about spending habits.
The results don’t surprise me at all – do they surprise you?
- 81% of consumers are spending more or the same on groceries as they were 2 years ago
- 50% plan their meals in advance
- almost 25% throw away 10% or more of items due to spoilage
- respondents spend on average $120 per week on groceries
- 65% are using coupons to reduce costs
Bumbel Bee did this survey as a measure to see if more people are using canned proteins in their meals because of the recession. It would seem likely that they are but only 25% of the respondents answered that way. Canned proteins are less expensive than their fresh counterparts and offer just as healthy of an alternative if purchased packed in water.
The bottom line to me is that people aren’t changing their habits they way they should be. I was in line at Walmart behind a woman using a food stamp card. Her cart was full of non-sale brand name items and made me cringe. I gave her my card and can only hope she will check out Nicole’s Nickels. With just a little planning she could have had twice as many items in her cart and made her assistance stretch even further, which I am sure she would have appreciated. So ma’am, I hope you’re reading!
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