Building off their Vancouver 2010 Olympic Games sponsorship, Pampers continues its commitment to the littlest of athletes – babies – with a Facebook sweepstakes and London 2012 Olympic Games partnership.
From crawling and walking to balancing and tumbling, the efforts they go to in order to overcome everyday challenges are podium-topping in their determination. To celebrate this unique spirit of play, Pampers has partnered with two-time Olympic Games Gold medallist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh, to help introduce Pampers Limited Edition “USA” diapers and wipes, which will be hitting shelves this mid-April, and a new sweepstakes just for Pampers Facebook fans.
In celebration of these great products, Pampers will launch a Facebook sweepstakes of ‘podium-topping’ proportions. Beginning April 16th through May 19th, parents can visit the “Team USA Sweeps” tab on the Pampers Facebook page and register for a chance to win the grand prize trip for a family of four to attend the London 2012 Olympic Games and attend the first ever Pampers Playground event alongside Team USA Hopeful, Kerri Walsh, and her husband and sons. The recipient of the grand prize trip to the London 2012 Olympic Games will be drawn on or around May 21st. Additionally, Pampers will be randomly selecting weekly winners between now and August 12th to receive a prize pack consisting of one month’s supply of Pampers Limited Edition “USA” diapers and wipes as well as a souvenir volleyball signed by Kerri Walsh.
The Pampers Limited Edition “USA” diapers and wipes combine utility and aesthetics, so little ones can explore and conquer their world through play, while also amping up team pride during the London 2012 Olympic Games. The diapers feature an adorable “USA” logo print combined with red, white and blue stars and stripe designs while the wipes packaging pays tribute to Team USA with a similar design. Pampers Limited Edition “USA” diapers and wipes designs will be available in mid-April while supplies last at select stores nationwide. The diapers are available in Cruisers sizes 3 through 5.
In addition to the ‘Team USA Sweeps’ on Facebook, those wishing to celebrate the spirit of play at home are also encouraged to visit the Pampers Playground starting April 16th, a newly launched interactive platform on the Pampers Web site encouraging parents and caretakers to share all the ways babies love to play. Within the Pampers Playground, there are three sections for parents and little ones to explore together:
- The Picnic Table gives parents the chance to upload and share photos and videos of all of the different ways their baby likes to play.
- The Toy Box provides visitors with fun tools and games to help baby play each and every day including an interactive and original storybook.
- The Park Bench offers articles detailing the importance of play for little ones.
But it doesn’t stop there. P&G – the parent company of Pampers – will showcase their heartfelt “Thank you, Mom” campaign at the London 2012 Olympic Games recognizing the incredible role that mothers play in the lives of their children. As part of this of this inspiring campaign, P&G plans to raise $5 million to help establish and sustain youth sport programs around the world. A portion of sales and donations for the company’s leadership brands including Pampers®, Tide®, Gillette®, and Pantene®, will help those who moms care about the most… children.
To learn more about the Pampers Limited Edition “USA” diapers, the London 2012 Olympic Games Facebook Sweepstakes and the new Pampers Playground, visit www.Facebook.com/Pampers or www.Pampers.com/play. For more information regarding P&G’s “Thank you, Mom” campaign, visit http://www.facebook.com/thankyoumom.
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