Price of Product: from $7.99-9.99
Where can the product be purchased: at select mass retailers nationwide September 2012
Description of Product: “Secret Deodorant’s mission is to help bring an end to girl-to-girl bullying by inspiring girls to “gang up” around acts of good. In addition, we’re launching a special Mean Stinks Clinical Strength product. Secret will be donating $1* from the purchase of each Mean Stinks Clinical Strength sold to Girls on the Run® to fund their girl empowerment programming and help prevent mean behavior before it starts.
The latest U.S. Department of Justice report shows 30% of female students grades 6 – 12 were bullied at school or cyberbullied during the 2009 – 2010 school year, and Mean Stinks is committed to being part of the solution.
Secret Mean Stinks Clinical Strength is available now on the P&G E-store, and on shelves nationally September 2012:
· Secret Mean Stinks gives girls around the country a Clinical Strength product to help protect against the ‘stink’ caused by wetness and odor while providing a way to ‘stick-up’ against what really stinks – BEING MEAN
· Secret is encouraging girls around the country to take the Mean Stinks Pinky Swear, complete with blue pinky nails, in a show of peace & solidarity to keep mean out of their group of friends before heading back to school
· You can also visit the new Secret Mean Stinks Facebook experience to:
o Determine what role they play in ending mean behavior
o Identify the different types of bullies
o Take the drama-free pledge
o Make the Mean Stinks pinky swear, and more!
Secret Mean Stinks Clinical Strength will be available in Fearlessly Fresh scent at select food & drug and mass retailers nationwide, 1.6 oz. for $7.99 – $9.99 MSRP. $1* of every Mean Stinks Clinical Strength sold will help fund Girls on the Run® girl empowerment programming to help prevent mean behavior before it starts. *Donations from purchases up to $150,000.”
Review of Product: I am a huge Secret fan – I am pretty brand loyal for deodorant and I love this campaign! I love when companies give back and the topic of bullying is super important. This Secret really works well and the scent is really nice. The messaging of the campaign is so important and I sure up they earn their $150,000 maximum!
I received a sample of this product to review at no charge but my opinions remain my own.
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