CVS/pharmacy, the nation’s leading retail pharmacy, announced the launch of the new Nail HQ™, special in-store kiosks that showcase the hottest nail trends and product innovation. Available in more than 2,000 CVS/pharmacy locations starting this month, the Nail HQ™ is the latest advancement for beauty shoppers.
“With the launch of the CVS/pharmacy Nail HQ™, we are able to feature a wide variety of the best new nail trends and technologies that she can experience in our stores and then apply for herself at home—all with the added convenience of shopping at her local CVS/pharmacy”, said Cheryl Mahoney, Vice President of Beauty for CVS/pharmacy.
Nail HQ™ will debut a former salon-exclusive – gel nail technology – with new products from SensatioNail and Sally Hansen. Nail HQ™ will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays. The popular Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Salma Hayek, will be introducing the 32-sku Nail Lacquer collection.
Leading nail brand, essie will also launch their newest collections at the Nail HQ™ every month. “We are thrilled to partner with CVS/pharmacy on this amazing collaboration,” says Essie Weingarten, Founder and Global Director, essie. “It’s very exciting to see the nail category take its well-deserved center stage across the country.”
In addition to Nail HQ™, CVS/pharmacy will continue to stock its shelves with trend-setting nail launches and will be providing exclusive nail content on Facebook http://facebook.com/
Nail HQ™ is the latest innovation from CVS/pharmacy to improve the beauty shopping experience at the drugstore. Other recent advancements include the introduction of the ExtraCare® Beauty Club loyalty program, which rewards members with $5 ExtraBucks® Rewards for every $50 cumulatively spent on qualifying beauty products.
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