I met the gals behind Dear Kate at BlogHer this year and was impressed with their ideas and how nice the underwear was! I think we are all used to grabbing the grandma underwear at times and it’s so nice to see this cute and somewhat fancy underwear that has added protection like this!
Fashion-meets-function lingerie line Dear Kate is arming pretty panties with patent-pending leak-resistant fabrics, solving everyday problems for female athletes, for new moms, and for the 60% of women experiencing overflow during any given month.
“Every woman has a horror story, so we set out to create underwear that does more for you. Dear Kates are making those scenarios a thing of the past,” says founder and CEO Julie Sygiel, whose engineering background guided the development of a high-tech lingerie line boasting the ultimate trifecta: absorbency, breathability, and comfort.
Based on the simple notion that every woman can find the confidence and protection she needs with the style she loves, every pair of Dear Kates – whether hipster, thong or retro high rise – comes with a built-in light-as-a-feather leak-resistant lining. Delicate to the touch and known for their stain-releasing, machine-washable fabrics, the concept first garnered cult appeal with a previous line, Sexy Period, introduced in 2011 as extra protection during ‘ that time of the month.’
Despite the name, Sexy Period was embraced by athletes for wicking away sweat, by expectant mothers needing extra protection, and by the one in four American women experiencing mild bladder leakage. With this feedback, Sygiel knew that a rebranding was in order.
The Dear Kate line has now launched at www.dearkates.com, and will soon appear in boutiques nationwide. This rebranding has also encompassed an expansion to more than 15 styles, from full-coverage briefs, to no-show thongs and lacey one-pieces. Products are also offered in both Full and Mini linings, tailored to the level of protection desired.
The moxie I tried: Beautiful retro cream lace with sleek black microfiber bottom trimmed with pink elastic. Unbelievably comfortable, the hipster features wide sides and full back coverage. Incorporates revolutionary, patent-pending fabric to keep you prepared for anything. Machine washable.
How cute are these? They feel awesome and despite the added protection could pass as your fancy underwear for sure! The fit was nice and I had no worries while wearing them. Say goodbye to the Grandma underwear!
Through January 31, 2013 you can get $10 off your order when you use code nickels
I received a sample to facilitate this review. All opinions are my own.
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