With the introduction of a new Pillsbury Cinnamon Roll, the retailer’s first warm bakery offering and the first Pillsbury branded fresh-bakery item with a convenience retailer. Available with hot foods as well as in the fresh bakery case at participating stores, 7-Eleven’s sweetly spiced version invokes the nostalgic, baked-at-home flavor of America’s favorite Pillsbury sweet roll.
To encourage customers to sample, a limited-time coupon for a free cinnamon roll will be available on 7-Eleven’s app beginning Sept. 10. Other limited-time offers featuring the sweet pastry will continue in the coming weeks, and customers are encouraged to check their smartphones often for additional mobile coupons. All 7-Eleven app coupons are good at participating stores, while supplies last.
7-Eleven’s fresh food innovations team worked for more than a year on the development with Pillsbury to ensure consistent product quality. Prepared and baked fresh daily in local bakeries across the country, the cinnamon rolls are delivered overnight to stores before the morning coffee crowd arrives.
Cinnamon isn’t the only spice at 7-Eleven ushering in cooler temperatures. It wouldn’t be fall without Pumpkin Spice, one of 7-Eleven’s customers’ favorite hot beverage flavors and back for a limited time. Customers can choose Pumpkin Spice-flavored lattes or brewed coffee. Even the creamer is in on the action, with International Delight Pumpkin Pie Spice flavor also available while supplies last.
“Pumpkin Spice Latte is a sign that autumn has unofficially arrived,” said Nancy Smith, 7-Eleven vice president of fresh foods merchandising. “Warm cinnamon rolls and hot pumpkin spice lattes and brewed coffees are seasonal comfort tastes at their best, whether heading out to work in the morning, a ballgame in the evening or as an afternoon treat.”
Check out HOT Amazon deals on your favorite items!