KEEP CALM AND BAKE ON!
ORRVILLE, Ohio – For those hoping to leave burnt and soggy pie crusts a thing of the past – keep calm and bake on – the pie experts from Crisco are here to help! Just as fall baking gets underway, the Crisco® Pie Hotline (1-877-FOR-PIE-TIPS) returns for its eighth year to help home bakers succeed with the perfect pie crust.
From how to avoid shrinking crusts to creating the perfect filling, the Crisco Pie Hotline provides information and tips around the clock to assist bakers with some of the most common pie-baking challenges. Live pie experts can be reached Monday through Friday 9:00 a.m. to 7:00 p.m. ET by calling 1-877-FOR-PIE-TIPS (877-367-7438). During the harried holiday season when pie baking is at its peak, live pie experts are on-call during extended hours, Monday through Friday 8:00 a.m. to 8:00 p.m. ET from November 18 – 27, and 8:00 a.m. to 7:00 p.m. ETfrom December 16 – 23. Additionally, recorded tips and tricks can be accessed 24 hours a day.
“For more than 100 years, Crisco has been a staple in helping to achieve that tender, flaky pie crust that people will talk about throughout the holidays,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “Even though pie baking may seem challenging at first, with the right tools, techniques, and occasional help along the way, anyone can create a truly perfect pie. We are proud to bring back the Crisco Pie Hotline to ease the stress of seasonal baking and offer advice on how to wow guests with pie baking perfection.”
In addition to classic sweet pie recipes, the experts at the Crisco test kitchen have been working away to bring some delicious new savory pie recipes to your family table (available at www.Crisco.com):
Caramel Apple Walnut Pie – Leftover apples from the annual trip to the orchard? Update the traditional apple pie recipe with a new twist that incorporates the delicious flavors of fall.
Classic Chicken Pot Pie – Nothing says comfort like chicken pot pie, and the addition of the Classic Crisco Pie Crust to this recipe truly makes it a supper superstar.
Mini Bacon and Leek Quiche – Warm and savory, these tiny tarts are perfect appetizers for fall gatherings and holiday guests.
Savory Pumpkin Parmesan Empanadas – Flavors of thyme, pumpkin and ricotta cheese blend together in this holiday twist on savory hand pies.
The Crisco Pie Hotline will also feature tips and trends from award-winning pie expert and author, Michele Stuart, the owner of Michele’s Pies (located in Westport and Norwalk, CT) and the author of the best-selling cookbooks Perfect Pies (Random House, 2011) and the new Perfect Pies & More (Random House, October 22, 2013). In November, fans can also log on to visit the Crisco Facebook and Pinterest pages to find step-by-step tutorials, recipes and inspiration from Michele Stuart.
In addition to the helpful Hotline, if you visit www.Crisco.com to rate and review one of your favorite pie recipes during the promotion, you can be entered for a chance to win a Michele Stuart Baking Bundle. All you have to do is register, and then get cooking!
For more information about the Crisco Pie Hotline or for additional tips, recipes and how-to videos, visit Crisco.com. Join the Crisco community on Facebook at Facebook.com/Crisco or on Pinterest at Pinterest.com/criscorecipes.
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