Burlington, a national off-price retailer offering fashion-forward apparel at great prices, asked 1,000 women across the country about how their outfit affects their confidence and found that in fact, style is everything. Style plays a major role in how women feel – affecting their emotions, confidence and even their performance each day.
One of the most telling findings of the ‘Burlington’s Impact of Style Survey’ is that 89% of respondents said if they feel good about the clothes they are wearing, it positively impacts the way they perform. Some 85% state that, when deciding what to wear each day, how they feel in the outfit is more important than how others perceive them. The survey also found that clothing can strongly convey confidence. Of those surveyed, 69% say feeling stylish in their outfit makes them feel “confident they can take on anything.”
I was so excited to hit my local Burlington to check out their awesome holiday looks! I focused on looks for mom and kids and they had a huge selection of amazing items at crazy low prices! I love the red sweater above – easily worn with black pants or a skirt and takes you from office to office party seamlessly!
Given these findings, Burlington was inspired to establish Style Is Everything, the retailer’s new advertising campaign. The campaign reflects that style goes beyond great looks; it can boost confidence, and alter day-to-day behavior.
This festive cocktail dress just needs some jewelry and fabulous shoes and you have a complete outfit, ready for the company holiday dinner or your holiday photo session!
The new campaign redefines what style means through the eyes of the customer, and will engage with them across all marketing and advertising touch points, including, television, radio, direct mail, email, website, social media, and in store.
I know some companies really go all out for their holiday shindigs and this red sequin number would be great for a dressy holiday dinner dance! The draping is super flattering on all body types!
Burlington is a national retailer offering style for less with up to 65 percent off department store prices every day. Departments include ladies’ dresses, suits, sportswear, juniors, accessories, menswear, family footwear and children’s clothing. It also includes an assortment of furniture and accessories for baby at Baby Depot, home décor and gifts, along with the largest selection of coats in the nation for the entire family. Burlington has more than 500 stores in 44 States and Puerto Rico.
This is another festive top that can be worn year round and paired with black pants for casual or a skirt for something dressier!
This fur lined sweater is super trendy and can be paired with jeans and black boots for a casual get together or a skirt for something fancier! I love how versatile Burlington’s holiday selections are! Truly something for everyone!
Next I checked out their kid’s selections. This is a girl’s dress – so cute and fun and I love the polka dots and the silver combination!
I must just be drawn to silver and black! Another adorable choice for a girl! These are great for holiday photos or parties!
This blue number for girls could be worn year round and is so fun and sparkly!
Here is a boy’s suit with vest and bow tie! Your little man will be looking dapper for the holidays!
This is an infant suit for little boys. Burlington had holiday items for the entire family, including the babies!
This was my favorite infant party dress – the gold is so pretty!
As you shop for your holiday outfits definitely head over to Burlington. It’s so convenient to shop for the entire family in one location and you can’t beat their amazing prices and great selection of stylish items!
This has been a sponsored post. All opinions are my own.
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