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Introducing Air Wick’s New Familiar Favorites Collection

by Pennie on March 23, 2014


Because Some Things Are Just Meant to be Together

There is nothing like scent to capture our favorite memories or make a house feel like a home. So often a fragrance can become a part of your family and can transform even the most foreign places into a cozy escape. Its reasons like these that Air Wick partnered with some of America’s favorite brands to create their new Familiar Favorites collection of home fragrances.

With three new scents including the mouth-watering aroma of fresh Cinnabon cinnamon rolls, the smell of fresh laundry with Snuggle’s Fresh Linen fabric softener and Baby Magic, the unforgettable scent of a newborn baby, Air Wick is helping bring the most comforting scents of home.

Reckitt Benckiser’s Air Wick® brand is introducing a first of its kind Familiar Favorites™ Collection, because some things are just meant to be together! The Familiar Favorites Collection is inspired by scents of beloved brands, like Snuggle®, Cinnabon® and Baby Magic®, that evoke the aroma and comfort of home, from clean laundry fresh out of the dryer, to the soft powdery scent of a newborn’s first bath, to a warm delicious treat baking to a golden brown.

“Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love,” said Domenick Tiziano, Senior Brand Manager, Reckitt Benckiser. “We’re thrilled to be partnering with three of America’s most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime.”

Fragrance experts spent countless hours crafting the perfect harmony of notes representative of these three household names that are beloved by consumers across the country.

Snuggle® Fresh Linen – There’s nothing as soothing as the familiar smell of fresh laundry, especially when it has snuggly softness ™. Enjoy the unique blend of clean laundry, sunshine and pure white flowers for a truly fresh scent. Now, you can enjoy this fresh linen scent from Snuggle® in every room of your home.

Cinnabon® Classic Cinnamon Roll – Come home to the warm, comforting aroma of World Famous Cinnamon Rolls®. It’s the irresistible smell of freshly baked dough and one-of-a-kind cinnamon and cream cheese frosting that make Cinnabon® cinnamon rolls so unforgettable. Now, you can enjoy that sweet scent at home.

Baby Magic® Clean Baby – New moms describe the first few months with their baby as a shining moment in their lives and one of the most treasured bonds is formed while bathing them with Baby Magic®. Now, you can enjoy the clean baby scent with soft touches of baby powder and spring blossoms from Baby Magic® Clean Baby.

The Familiar Favorites Collection, available now, retails from $3.75 -$5.99 and includes Air Wick® Scented Oils and Air Wick® Freshmatic Automatic Spray refills.

Nicole’s take:  I was so excited to try out these comforting scents! Air Wick is my go-to brand for air fresheners and I love all of these fun new scents! My favorite was the Baby Magic.  I love baby smell and this was spot on! The Cinnabon smell was delicious and left my house smelling like I  had been baking all day! The Air Wick system is so easy to use and within minutes your house will be smelling great!

Nicole received a sample to facilitate this post.  All opinions remain our own.


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{ 1 comment… read it below or add one }

1 Christy Anderson March 23, 2014 at 11:43 pm

The Cinnabon scent would be delicious!

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