Creepy crawlers are crawling into real life with Animal Planet’s new Real Scary Spiders augmented reality app. The scary and cool addition to Animal Planet’s digital portfolio enables users to interact with a pet spider via an app and to bring their spider to life through a unique augmented reality experience. As users advance through the game, they will be allowed to ‘handle’ their spiders in the real world by directing their device at a trigger object to bring the spider to life. Here is a preview video:
The app can be downloaded for free at www.realscaryspiders.com and is available for both iOS and Android platforms. For continued play, customers who purchase the Animal Planet Web Blasting Tarantula exclusively at Toys“R”Us stores nationwide will be able to use the toy’s package as a game trigger, activating an additional inter-connected experience that brings the box to life within the app.
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Nicole received a sample to facilitate this post. All opinions remain our own.
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