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P&G’s Sweet Dreams™ Collection

by Pennie on April 21, 2014


Procter & Gamble is supporting the National Sleep Foundation’s Sleep Awareness Week™ 2014 with the launch of its newest fabric care regimen, the Sweet Dreams Collection. The line of products is formulated with ingredients to clean, soften and freshen all your bedtime fabrics, from your linens to your pajamas, helping to create an ideal sleep environment so that consumers can relax in order to fall asleep. The regimen, all of which are official products of the National Sleep Foundation, includes: Tide® plus A touch of Downy™ Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy Infusions® Sweet Dreams™ and Bounce® Sweet Dreams™.

There aren’t many more prominent, or satisfying, signs that spring is finally here than the annual clean that takes place in households across the country. While houses nationwide are being swept out and spruced up, there is one room in the house many Americans neglect during this seasonal scrub down; the bedroom.

Luckily, there are simple steps you can take to spring clean your sleep environment and what many do not realize is great sleep can actually start in the laundry room and a simple switch in caring for your bed-time fabrics can make a big difference.

  • Wash sheets: We all know there is a problem when it comes to sleep hygiene in America, but the question is what can we do about it? First, the frequency at which you wash your sheets is critical. You should wash your sheets every week to maintain a healthy and comfortable sleep environment. In fact, 100 percent of doctors polled in a recent Healthcare Research & Analytics (HRA) study agreed that an appropriate sleeping environment is critical  to aid in a person’s ability to relax so they can fall asleep and half of physicians would recommend their patients use clean, lavender scented sheets as a way to help them relax so they can fall asleep.
    Washing bedtime fabrics, including sheets and pajamas, in P&G’s Sweet Dreams Collection – including Tide® plus A touch of Downy™Sweet Dreams™, Downy® UNSTOPABLES® Dreams™, Downy Infusions® Sweet Dreams™ and Bounce® Sweet Dreams™ –  which is formulated with ingredients to clean, soften and freshen bedtime fabrics helps to create a relaxing environment so that you can fall asleep. Additionally, lavender, a key ingredient in the Sweet Dreams Collection, is a well-known soothing scent.  When used in the bedroom the products will add a calming, long lasting fragrance that can help you relax so you can fall asleep.
  • Controlled room temperature: A cool room, somewhere around 65 degrees, makes for the best sleep. The feel of your mattress, pillows, sheets, and pajamas also affects the quality of your sleep.
  • Turn off Electronics: Many people will lie in bed and check their phones and iPads before falling asleep, but the use of these electronics can have negative effects on your ability to fall asleep.  The above HRA study also found that 54 percent of doctors reported one of their patients’ biggest hindrances to falling asleep is engaging in electronics such as phones, computers and televisions too close to bedtime. Commit to a better night’s sleep every night by turning off technology at least 30 minutes before bedtime and taking the “Tuck In. Turn Off.” Pledge at

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Nicole’s take:  Right now the babies are sleeping in our room but they do great! That being said, I could use some better sleep and am game to try just about anything! We are a Tide family so the  Tide® plus A touch of Downy™ Sweet Dreams™ we got is perfect for us.  I love the smell! I don’t think I will ever go back to my original Tide! We also got to try the Downy® UNSTOPABLES® Dreams™ and Downy Infusions® Sweet Dreams™.  I love the UNSTOPABLES and the great scent that they leave on my clothes.  The Infusions leaves everything so soft and delicious smelling.  I find the Sweet Dreams smell intoxicating and more than one person has asked me what I wash my clothes with since I started using these products!

Nicole received a sample to facilitate this post.  All opinions remain our own.

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{ 4 comments… read them below or add one }

1 Maralea April 21, 2014 at 8:17 pm

I love tide and downy. Am anxious to try this new scent!

2 Rebecca Marion April 21, 2014 at 8:56 pm

Tide is about the only product I am brand loyal to. I am so excited to tey this porduct

3 Sky Evans April 21, 2014 at 9:17 pm

Tide is so high quality. I love this new scent.

4 Jen F April 22, 2014 at 11:00 pm

I would love to try this! I haven’t used Tide in a while, but I would consider giving the Sweet Dreams Collection a try.

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