Not sure if you’ve caught PetSmart’s new commercials with Jennifer Coolidge and Anna Faris, but these are all a part of PetSmart’s “Partners in Pethood” campaign. The commercials definitely take a humorous approach to being a pet parent which I know you can certainly relate to! These were directed by Christopher Guest, best known from “Best in Show” and “The Princess Bride.”
The spots showcase different types of pet parents, including new owners, overprotective parents and overly-competitives ones. In one ad, Anna Faris hosts a birthday party for her dog Stanley, who she insists loves mountains, leans toward eastern religions and is an Aquarius because of his creativity and stubbornness.
The campaign also includes family-portrait-style images of real Petsmart consumers and employees with their pets that will be shared on all channels, as well as print ads. One ad that will run in People and Entertainment Weekly this spring features the brand’s mission statement printed on a poop bag.
Nicole’s take: Chester and Cleo are 10.5 years old! My human babies are 14 months old. So Chester and Cleo were definitely my first children and I’ve had a crazy and fun journey in pethood. I hadn’t ever had a pet before and when I got Cleo I knew nothing! Then I thought she seemed lonely a few weeks later and decided to get Chester! Double puppy trouble! It was so hard to get them trained but we finally did it. They are older now and struggling a little to adapt to their new huge (and loud!) family. They still sleep with me at night and I love a little cuddle with them when I can. Chester and Cleo have been with me through law school, relationships, break ups, moves, getting married, being on bedrest, having babies, etc. Their love is truly unconditional and I hope they are as happy with me as I am with them!
Nicole received product and information to facilitate this post. All opinions are our own.
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